Jordan, "The Shoe"

I found this documentary on Webcastr. This gives great insight on Nike's emergence into the basketball market and how the Jordan shoes snowballed into the phenomenon it is today. MJ'S, J's, Jordans, Air Mike's, 23's, Air Steps, whatever you call them, this is the skinny on the fattest shoe of all time.
This is a must watch if you have ten minutes..."You don't wear "Air Jordans" in the winter."

I think Mars Blackmon was right. It's gotta be the shoes.
Check the video out HERE